Emotive and
Colloquial Language in Magazines
The target audience for the mixmag
magazine is clubbers aged 16 and over. A number of colloquial and emotive words
have been used throughout the mixmag magazine such as jazz-flecked, dancefloor,
musicy, techy, superclubs and dizzydiscos to attract the target audience. These
certain words have been carefully used to lure in readers and grab a hold of
their attention and make them focused on the latest club reviews, must-dos at
every club and top of the chart songs.
These words such as “superclubs” and
“dizzydiscos” have been used to make the article sound more exciting and make
the magazine sound as if the reader is talking to a mate because of the use of
these certain words. Also, these words allow the reader to feel comfortable
when reading as they are familiar with these words for e.g. “Giles warms up
with an extended opening set that builds to a techy, jazz-flecked finale”. In
result, they create a positive emotional reaction from the reader, which could
lead to the reader sharing this magazine with their friends. This helps in the
brand awareness of the magazine thus the increase in readers.
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