Feedback from Target Audience
I asked 30 people the following questions...
Questions
that were asked to my target audience:
1. Do you like
the name of the magazine?
2. Does the
cover make you want to look inside the magazine?
3. Do you
think the contents page is eye catching?
4. Does the
masthead/coverline catch your attention?
5. Does the
image relate well to the article on the double page spread?
6. Do you like the colour coordination?
7. Does the image work well with the
colour and format?
8. What age group do you think the magazine
is best aimed at?
9. What feature of the front cover
attracts you the most?
10. What
feature of the contents page attracts you the most?
11. What
feature of the double page spread attracts you the most?
12. What
could be improved?
13. Which
one do you prefer? (Front Cover)
14. Which one do you prefer? (Contents Page)
15. Which one do you prefer? (Double Page Spread)
Overall Summary
I have gathered all my research and I have come to a
conclusion that there was a balance of choices and gave me a vast idea of what
my target audience liked and disliked. As I look at my graph I can tell that,
the public liked my magazine and the layout including the colour contrast.
Majority of the public liked the name of my magazine which is Elaborate which
means going in to detail, and that is what my magazine is about giving
information of latest gossip of celebrities. I asked the public whether they
found the contents page eye catching, and according to the public they liked my
contents. This was a good start because that’s what I want, my page to
eye-catching for the readers; making them want to continue reading.
I wanted to know whether my masthead/cover line was eye
catching and grabbed the reader’s attention, and as you can see from my graph
there was a slight differ between yes or no. But majority of the people found
the masthead and cover line eye-catching. This gave me a good idea of roughly
what my audience was looking for. The public believed that the images went well
with the article and that it all flowed and linked. This told me that my
magazine is going the right way without any misunderstanding whilst looking at
the magazine, making me notice that the public understood well, on what was on
the magazine. When I did my drafts for my magazine and wanted to make sure that
the colour coordination of the magazine flowed well and didn't have a variety
of colours on the magazine, making it just one specific colour. The graph
feedback from the public told me that they liked the colour coordination; this
told me my colour for my magazine wasn't too much for the eye but was just
right for the public’s eye.
I wanted my magazine to be great for my target audience, but
I wanted to know if the target audience was the right choice for my magazine.
As my preferred target audience was 18 to 24 years old. So I decided in order
to make this magazine right for my target audience, I wanted to ask the public
what they thought and majority of the people had said 18 to 24. Which I
personally thought was a reasonable age for my target audience. This made me
realise that I needed to make my magazine more mature but with a bit of kick to
it, to get the readers going.
I didn't want my feedback form to be biased and not ask the
audience what should be improved, so to get an exact answer and get a second
choice from the public. I wanted to know what should be improved and the public
thought that the styling and formatting should be improved, seeing the results
for improvement I looked at the whole result as one and looked at what my
target audience wanted and what they disliked and liked. And by looking at this
it helped me make few adjustments and rearrangements to my magazine, making it
look eye catching for my readers.
I then finally asked the most important question which I
wanted to know from my audience, which was which drafts for cover, contents and
double page spread they preferred. It was a clash between both draft 1 and 2
but I can say overall by looking at my graph that, my audience liked the idea
of the first draft but to get the idea of both parts of my audience I decided
to add each different feature from my second draft into my first draft. So I
had to weigh out from both parts of my audience, and decided to adjust parts of
the magazine that the other half of the public disagreed to, and didn’t just
specifically look at what one specific category had to say, making it a
reliable source.
This has affected my final design in a number of ways. It has
given me a vast idea on what my target audience likes and dislikes. This is
very beneficial as well as crucial as it helps me create my final design. This
had given me a wider view of what my audience is looking for. From this
information I have learned what I need to improve on and what needs to stay the
same. I have taken all the feedback into consideration and shall put this
feedback to work. Making the magazine just the way my target audience wants it,
taking their thoughts and opinions into account, in order to make my magazine a
best seller.
