Feedback From Target Audience

Feedback from Target Audience

I asked 30 people the following questions...

Questions that were asked to my target audience:

1. Do you like the name of the magazine?

2. Does the cover make you want to look inside the magazine?

3. Do you think the contents page is eye catching?

4. Does the masthead/coverline catch your attention?

5. Does the image relate well to the article on the double page spread?

6. Do you like the colour coordination?

7. Does the image work well with the colour and format?

8. What age group do you think the magazine is best aimed at?

9. What feature of the front cover attracts you the most?

10. What feature of the contents page attracts you the most?

11. What feature of the double page spread attracts you the most?

12. What could be improved?

13. Which one do you prefer? (Front Cover)

14. Which one do you prefer? (Contents Page)

15. Which one do you prefer? (Double Page Spread)

Overall Summary

I have gathered all my research and I have come to a conclusion that there was a balance of choices and gave me a vast idea of what my target audience liked and disliked. As I look at my graph I can tell that, the public liked my magazine and the layout including the colour contrast. Majority of the public liked the name of my magazine which is Elaborate which means going in to detail, and that is what my magazine is about giving information of latest gossip of celebrities. I asked the public whether they found the contents page eye catching, and according to the public they liked my contents. This was a good start because that’s what I want, my page to eye-catching for the readers; making them want to continue reading. 

I wanted to know whether my masthead/cover line was eye catching and grabbed the reader’s attention, and as you can see from my graph there was a slight differ between yes or no. But majority of the people found the masthead and cover line eye-catching. This gave me a good idea of roughly what my audience was looking for. The public believed that the images went well with the article and that it all flowed and linked. This told me that my magazine is going the right way without any misunderstanding whilst looking at the magazine, making me notice that the public understood well, on what was on the magazine. When I did my drafts for my magazine and wanted to make sure that the colour coordination of the magazine flowed well and didn't have a variety of colours on the magazine, making it just one specific colour. The graph feedback from the public told me that they liked the colour coordination; this told me my colour for my magazine wasn't too much for the eye but was just right for the public’s eye.

I wanted my magazine to be great for my target audience, but I wanted to know if the target audience was the right choice for my magazine. As my preferred target audience was 18 to 24 years old. So I decided in order to make this magazine right for my target audience, I wanted to ask the public what they thought and majority of the people had said 18 to 24. Which I personally thought was a reasonable age for my target audience. This made me realise that I needed to make my magazine more mature but with a bit of kick to it, to get the readers going.

I didn't want my feedback form to be biased and not ask the audience what should be improved, so to get an exact answer and get a second choice from the public. I wanted to know what should be improved and the public thought that the styling and formatting should be improved, seeing the results for improvement I looked at the whole result as one and looked at what my target audience wanted and what they disliked and liked. And by looking at this it helped me make few adjustments and rearrangements to my magazine, making it look eye catching for my readers.  

I then finally asked the most important question which I wanted to know from my audience, which was which drafts for cover, contents and double page spread they preferred. It was a clash between both draft 1 and 2 but I can say overall by looking at my graph that, my audience liked the idea of the first draft but to get the idea of both parts of my audience I decided to add each different feature from my second draft into my first draft. So I had to weigh out from both parts of my audience, and decided to adjust parts of the magazine that the other half of the public disagreed to, and didn’t just specifically look at what one specific category had to say, making it a reliable source.

This has affected my final design in a number of ways. It has given me a vast idea on what my target audience likes and dislikes. This is very beneficial as well as crucial as it helps me create my final design. This had given me a wider view of what my audience is looking for. From this information I have learned what I need to improve on and what needs to stay the same. I have taken all the feedback into consideration and shall put this feedback to work. Making the magazine just the way my target audience wants it, taking their thoughts and opinions into account, in order to make my magazine a best seller.